Built by industry veteran Dirk Ulrich as part of Rockforce Tech Holding Inc, audio.store reflects a modern approach to how creators use premium tools in real studio environments. Rockforce Tech Holding owns legendary pro-audio hardware brands Manley, Apogee and Langevin — as well as Plugin Alliance & Brainworx - bringing decades of engineering heritage and hands-on studio experience into the platform.
At launch, audio.store features a curated selection of world-class analog and digital equipment from Manley Labs, Apogee Electronics, and Langevin. The platform will expand over time to include additional products and technologies that share the same commitment to quality, longevity, and respect for the creator community.
Commitment to the Global Dealer Ecosystem
As manufacturers who have worked closely with professional audio dealers worldwide for decades, all Rockforce brands remain fully committed to supporting qualified retail partners. audio.store is designed to complement — and over time enhance — the existing dealer experience. Rockforce is actively working on additional online dealer tools intended to serve partners more efficiently and support future collaboration across the ecosystem.
Sustainability
The platform emphasizes sustainability and longevity by promoting premium equipment that withsatnds the test of time, reducing waste.
About audio.store
audio.store is a creator-focused platform offering fast access to professional audio equipment. Founded by owner & CEO Dirk Ulrich.
About Dirk Ulrich
Dirk Ulrich is a longtime entrepreneur and music technologist best known as the original founder of Brainworx and Plugin Alliance, two companies that helped shape modern audio production workflows for Millions of professionals worldwide.
About Rockforce Tech Holding (rckfrc.com)
RCKFRC has acquired Manley, Langevin and Apogee in late 2025 and launched audio.store in January 2026. It has acquired Plugin Alliance and Brainworx in July 2026. More info at www.rckfrc.com
